Ads are a great way of reaching a massive audience on the internet today. You can generate massive website visits, email leads, or subscribers to your channel depending on your aim of setting up an ad.
In the physical world, you can share your ads through TV stations, billboards, and small pamphlets.
In the digital space, your ads can be shared through search ads and digital ads. YouTube ads are a great example of digital ads you can use to gain massive publicity.
YouTube has over two billion users with each user watching at least 10 hours of videos every month. This totals to over two hundred billion viewers every month so the question is not the outreach of your ads.
Search ads are ads that are displayed when a search relating to the content of your website is made on search engines. Display ads appear on websites and video streaming sites like YouTube.
Display ads might not be target-specific. However, they can help you reach a massive audience and drive traffic to your site or page.
Before designing a YouTube search ad, you must decide on the intent of the ad. Here are some of the purposes of creating ads:
- To grow an audience
- build a brand
- To generate more sales
- Create publicity for a particular program or product.
The intent of the ad should reflect in its design and complete outlook. For example, an ad created to generate more traffic to a website should be more captivating and contain details on the ad.
- Types of Ads on YouTube
- Steps on How to Set up a YouTube Ad
- Step One: Upload The Ad Video To Your YouTube Channel.
- Read More; to Learn how to publish videos on youtube
- Step Two: Set Up Your Google Ads Account
- Step Three: Set a New Campaign On Google Ads
- Step Four: Customize Your Ad Campaign
- Step Five: Selecting Your Audience And Location
- Step Six: Finishing Touches.
Types of Ads on YouTube
There are various types of YouTube ads categorized based on cost efficiency, outreach, and intent of setting up a particular ad. Each ad type is built specifically for achieving different results.
Here is a list of the various types of YouTube ads and their characteristics.
i. Skippable Video Ads: Skippable video ads are ads that pop on when viewing a particular video that can be skipped after five seconds of play. It is the most popular kind of ad on YouTube and is often used for creating publicity for a brand or product.
When developing Skippable ads, endure the first five seconds containing the major information regarding the essence of the post.
That way, the message gets passed across whether or not they skip the ads. The best part is Skippable ads are the most cost-effective type of YouTube ads as you only pay for the number of ads that were watched to the end.
NOTE: To convert ads to website traffic, ensure you include a call to action button at the end of the ad.
II. Non Skippable Ads: Non Skippable ads are ads that must play before a selected video can be viewed. These types of ads are often longer than Skippable ads and can range from fifteen to twenty seconds in length, depending on the regional location of the viewers.
Non Skippable ads can be used to generate massive traffic to your site or followers to a particular social media handle or podcast. Being longer, non-skippable ads tend to cost more and are not so popular but they remain a great way of passing the information all the same.
iii. Bumper Ads: bumper ads are short frame videos not lasting more than six seconds displayed before a selected video is viewed. These types of ads are often used by brands to create publicity for a certain market campaign.
While the time frame for bumper ads might appear too short, it can still be utilized by adding extra effects and mind-blowing features of the campaign to catch a viewer’s attention.
Iv. Overlay Ads: overlay ads are the most common types of YouTube ads. They are used mostly because they are easy to customize, are displayed the most, and costs way less.
They are also a great way to capture a viewer’s attention. Overlay ads are images containing ads about a particular brand that are placed on the bottom area of videos. An overlay ad requires a simplistic design that contains information regarding the campaign.
Overlay ads are great for creating brand awareness and building publicity to sell a particular product or service.
Steps on How to Set up a YouTube Ad
The process of setting up a YouTube ad can be quite demanding without prior knowledge of the process. Here, you will learn how to set up a YouTube campaign properly and generate results.
Step One: Upload The Ad Video To Your YouTube Channel.
Foremost, upload the advertisement video to your channel. To upload a video, you first have to create a channel for your videos on YouTube studios.
if you are not familiar with the process, learn how to upload videos on YouTube below.
Step Two: Set Up Your Google Ads Account
Google ads grant YouTube users access to creating and sharing ads. There are requirements you must possess before being able to create a google ads account. These requirements include:
- A functioning email
- A website
- Content to be advertised (video or image)
Tap this link to create a google ads account: https://ads.google.com/nav/selectaccount?sourceid=awo&subid=ww-ww-et-awhc-6366720
Select create new ads and proceed to fill in your details such as your name, business name, website, and intent of setting up an ad campaign, keyword theme, and finally the budget.
There are two modes when signing up for google ads. You can select either mode based on which process suits you.
- The smart mode
- The expert mode
Although both processes of signing up are similar, their differences are based on whether or not a campaign is previously existing or not. On smart mode, you customize an ad campaign from fresh to suit the intent of configuring the ad.
After creating your google ads account, proceed to link it to your YouTube channel. To do this, tap the tool icon at the top left part of the screen and select “linked account”. Proceed to fill in the consecutive prompts with the same information used to open your YouTube account.
Step Three: Set a New Campaign On Google Ads
Having uploaded the ad video to your YouTube channel, the next step is setting up a new campaign.
To do this, log in to your google ads account and select “Ad campaign” on the right side of your dashboard, and tap on the “+” icon as illustrated below.
You will be directed to a new page where you will select the ad campaign option based on the intent of the advertisement. Google ads offer the following ad campaign options:
III. Website traffic
IV. Product and brand consideration
V. Brand awareness and reach
VI. App promotion
After selecting the type of ad campaign that aligns with your goal of creating the ad, proceed to select the video option on the following page as illustrated below.
Step Four: Customize Your Ad Campaign
There are various phases of customizing your ad campaign for maximum results. Here is a description of the phases.
Phase One: Select a Campaign Name.
The campaign name should reflect the intent of the campaign so you don’t have a problem choosing it when you begin operating several ad campaigns.
Phase Two: Adjusting The Budget
As seen in most cases, it is best to set your budget based on how much to pay for each day at first. Consequently, the budget can be adjusted based on the outcome of the previous setting.
Proceed to adjust the start and date for the running of the ad.
The agreed-upon amount to be paid for the total duration of a running ad is referred to as the bid strategy.
Google ads provide four different categories which include.
1. Maximum CPV (cost-per-view)
2. Viewable CPM (cost-per-mille or vCPM)
3. Viewable CPM (cost-per-mille or vCPM)
4. Target CPA (cost per acquisition)
- phase Three: Selecting An Inventory
Google ads inventory selection allows you to choose which sections of your videos will be displayed.
For instance, it would be inappropriate to display adult toys ads on a children’s animated series video.
There are three sections of inventory on Google ads. Each with its characteristics they are:
A. Standard inventory
B. Expanded inventory
C. Limited inventory
Step Five: Selecting Your Audience And Location
The next step in the process is selecting the demographic of the audience to view the ads. Ensure to write a name description of the audience you hope to reach and select the demographics. The demographic options refer to the age-grade, interests, and regional location of the audience.
Step Six: Finishing Touches.
Finally, you can select where you want your ads to be seen. The selected categories can be in line with the content of your ads. For example, you can decide your ads about your digital marketing course for sale to be visible on videos relating to digital marketing.
Ensure to input keywords and topics relating to your subject topic to make it less complicating.
Afterward, proceed to select the ad video from your YouTube channel.
Tip: For better effect, ensure to add a call to action at the end of the ad.