This section is dedicated to keyword analysis – this is the science of web-based business that will help you drive Quality Traffic (Clients and Customers) Online. In other words, a technique that helps you get the right people who can pay for your goods, services, events, and so on, more accurately.
So, in this session, you will learn how to discover quality traffic, paying customers and clients via the internet.
Are you a blogger who wants to drive quality traffic to your blog or a business owner who wants to learn the exact keywords to use while running adverts or creating relevant content that will engage more prospects?
These lessons will help you define your audience, know exactly what they are searching for online. This method helps you create the right contents that will be very engaging, and also help you target ads that will reach out to people who are more likely to pay for what you offer.
It does not matter the products, ideas, and services that you intend to serve. What matters is that you will reach the right people; even those who are more likely to be searching for the exact offers that you have.
This post answer important user questions like:
- How can I make Sales on the internet?
- Why is nobody buying from me online?
- How can I Know what people search online?
- How can I create the right contents to make money from affiliate marketing?
- How can I create topics that drive massive traffic in to my blog very fast etc.?
Maybe you are a teacher who is looking for how to make more money with your gifts, a cloth maker who wants to attract more clients and projects – even from outside your location.
Irrespective of your business or service line, this tutorial will teach you some of the secrets that webmasters hide from prospects.
These single topics could also bear any of the following titles but it will largely depend on your business types and goals.
- Search Engine Optimization
- Keyword Research
- Keyword Analysis
- Ads Magnet
The point is that it does not matter the ideology, products, or service that you want to sell to a large community – learning from the end will help you sell much more.
What is Keyword?
The keyword will be defined in two ways, what it means to your business and what it means to an internet user who is searching for something online.
To an internet user, the keyword is the primary or key meaning of his question on the internet. It can also mean the specific word that describes what someone is searching for.
- What is Solar?
- What are the best solar panels for students?
- How much is solar panel in Nigeria?
- How much is Solar Installation in Nsukka?
To your business, the keyword(s) means the primary terms (phrases) or in words or shorter sentences that describe your business, products, services, or ideas.
Example: Mr. Okeke is a businessman who majorly deals one Solar Equipment and Installation.
Examples of Solar business keywords:
- Solar Panel
- Best solar panel
- Best battery for solar
- Durable solar installation
- Solar battery
- Affordable Solar panel etc.
These types of keywords are also known as seed keywords, and you can just imagine the number of keywords you can make out of your own business or content niche (if you are a blogger or vlogger)
First, let us begin by exploring the importance of extending your business to the internet. Online selling is a reality that every aspect of life must obey.
There are free and more mechanical means of learning what people search and how they search online, and there is a more precise and automated paid means.
These methods above can give results but one is more accurate and faster. Let’s begin by discovering the primary keyword.
Choosing Seed Keyword
To any business, blogging niche, YouTube Vlogging niche, etc. keyword(s) mean the same thing. That is the primary terms (phrases) or in words or shorter sentences that describe your business, products, services, or ideas.
Every business or niche has a set of seed keyword(s) that fully describe it.
Our Primary Example: Mrs. rose is a business lady that produces skincare products.
By default, we can extract her business keywords based on words, phrases, and sentences that people maybe use to search for what she sells.
In her case, we suggest the following seed keywords:
- Skincare products
- Skincare soap
- Natural Skincare products in XYZ
- Dark Spot removal
- Natural Skin whitening soap etc.
- Stretchmark removal creams
- Acene removal oil, cream or soap.
Go ahead and select from your business niche – make up to 20 selections before you head to the next stage.
To conduct a real keyword analysis, we need to proceed by subjecting these assumed seed keywords to collect more accurate data, and that leads us to keyword analysis stage one.
The first set of research can be conducted for free, but they will not give us the most accurate data that will help you drive massive traffic with content or make more sales with ads.
Keyword Analysis Stage One
Free Google Keyword Research Tools
- Data Collection
The first stage is called the data collection stage and what we want to do here is to learn about the Related Searchers and the Suggested Searches: What people are also searching related to the seed keywords?
This analysis will help us know other terms that people are using online for search that relate to our business.
With your phone or laptop head to Google Chrome. If you don’t have Google Chrome, please download it from here.
You will observe that based on your location, there is a section of the Google Search Result Page ( SERP) that reveals other related ways people ask for the same ‘Skincare‘.
To collect this data for the premium analysis, you need to copy these questions in order – save them in Word Software on your device. You may still need this while creating content such as blog posts. The reason is that clearly answering these specific questions is one way of increasing your chances of being featured in Google snippet results.
Read More: How to Create the Content that Rank First Page on Search Engine pages ( Such as Google, Yahoos, etc.)
Another important area you need to collect more data is at the bottom of the chrome browser when you search for any of the seed keywords.
Select relevant keywords from the ‘Related Searches’ too.
With each of the seed keywords you’d agreed on based on your niche, you need to collect both what people search as we’d seen above; and also the data on the ‘related searched’.
Simply scroll down on the same browser.
You will repeat this for as long as you want, to get more keywords that people use online around your business.
Once you are done compiling the questions and all the possible keywords and key phrases that users are likely to be using online, it is time to run a clear analysis.
There are several ways to get this done but for the sake of the right accuracy that will guarantee results, we recommend premium software that with age-long track records.
It is from this premium effort that you can get all these data:
How many people search with a particular keyword/keyphrases on a monthly basis
How many businesses/persons compete for these keywords: This is important for anyone who intends to run social media or display ads like Google Adsense, search engine ads like Bing, Adwords, and the rest.
Your desire is to create content that will meet the needs of real people, to help you reach more audience and sell more. Then you need to have the right data of all the keywords that make up your blog posts, Youtube content, and even your ads.
In other words, before you go ahead to waste your money running ads, learn how to discover what people are currently looking for. The same goes for creating Youtube Video content, blog posts, or any products that you intend to sell via the internet.
The Premium Keyword Analysis
At this stage, we believe that you have carried out the free research using as many seed keywords as possible.
Let assume Kate is a blogger in this case. She wants to know the right blog topics and YouTube topics that she needs to create, to help her drive massive traffic to her blog.
Also, Kate needs to bring the right people who are more likely to click on her ads or sign up using her referral links (you know these are how bloggers and vloggers earn income).
Let also assume that Kate has an online or physical business where she intends to sell massively suing traffic from the blog.
Put your own business or ideology in any of the conditions let us proceed with a clearer analysis that will help us get the following ideas:
- Blog post ideas
- Social media Posts
- Ads keywords ideas and
- YouTube Contents Ideas
How to run Keyword Analysis with semrush
The keyword magic tool
The keyword magic tools provide great resources for analyzing an entire search market, studying niche subtopics, groups, and saving your research as you go. This includes both small and large businesses.
initially and mainly a keyword with a high volume should be included in your keyword list.
Then consider your keywords’ volume, intent, keyword difficulty, click-through potential, and top competitors.
This tool provides you with insightful data that you can use to outperform your competitors. However, one of the most difficult aspects is coming up with the right keywords; the semrush magic tool simplifies keyword research and allows you to choose which keywords to use.
Start with your seed keyword
First of all enter a keyword you want to analyze into the search bar which is your seed keyword and requires 2 processes which are
Select your database
A complete listing of all related terms is generated by the magic tool
This magical tool generates a long list of terms that are related to your seed word. Depending on the popularity of your seed keyword, you will be able to solve the following problems by using this magical tool.
New keywords to help your campaign succeed
Navigate through the grouped keywords to find a potential ad group.
Investigate various niche keywords in your market.
The set match modifiers
There are several modifiers you can use to get a specific result for your seed keyword.
These are the modifiers.
The broad match returns keyword suggestions for the seed keyword in all found forms and without the exact words.
Phrase match: this returns keywords that are exactly the same as the seed keyword but in different orders.
Exact match: This displays all keyword ideas for the seed keywords in the exact same form and order as the seed keyword.
Related match: displays a keyword that has been determined to be related based on similar search engine results.
This allows you to see the total number of keywords and total search volume for each subgroup, which is divided into three levels: the first level (size), the second level (boots), and the third level subgroup (burton).
It is a perfect way to get a more hyper-specific set of keywords that may be your target.
Total volume and search difficulty
This provides an estimate of how much traffic each subcategory is worth, as well as the possibility of ranking your website for the keyword in that group.
Total volume: this is the average monthly search volume of all the keywords in the current groups you’re looking at.
The average level of difficulty
The average keyword difficulty across all terms in the selected group is displayed.
Potential customers use keywords differently depending on their goal, so you can decide how to target a term based on search intent. Intent Keywords are classified into four types:
Informational: This is where a user can find the answer to a specific question.
Navigational: here Assume a user is looking for a specific page, site, or physical location.
Commercial: In this case, the user wishes to learn more about a particular brand or service.
Transactional: here the user wishes to complete a task.
Filters assist you in gaining a quick understanding of your audience’s intent, creating keywords, and determining the best landing pages for a specific query. to top this off you can also add (include or exclude) using the broad or exact match.
here is a brief overview of how you can use this feature. now let’s say your seed keyword is “laptop”
exact match: this will include the word exact match so here you will get “buy new laptop”, where to buy a new laptop, buy a laptop in us. etc
broad match: this will suggest all variations of the word order and will include keywords for the exact match.
The advantages of the Semrush filter are as follows:
It is extremely useful for locating PPC campaign keyword filters, which makes it simple to search for long-tail keywords.
Filters can aid in the prioritizing of target keywords in a content marketing or SEO campaign.
Filters for question keyword
To do so, click the button with the subheading above and look for terms in the form of a question.
The easiest approach to come up with ideas for blog posts, campaigns, featured snippets to target, and more is to ask questions.
Finding SERP features opportunities
Another fantastic feature of the keyword magic tool is the ability to determine the keyword that causes the SERP to appear. You may do this by filtering the list of terms and determining the exact keyword that activates the various SERP elements. With the SERP icon next to each keyword, you can see the SERP source.
Semrush related keywords are based on semrush metrics and they represent the keyword that has less competition and thus give you a better chance of getting a higher ranking for a valuable keyword.
Explore keyword group
You can use the group feature to look into the subtopics surrounding your main keyword. It’s a crucial method for identifying niche themes and coming up with PPC campaign ad group ideas.
However, when utilizing semrush to see a group’s total volume, you must select volume rather than numbers.
Semrush site audit is a powerful website crawler that allows you to analyze the wellbeing of your site, providing you with a list of issues that allows you to easily see where a website is finding it hard. Resolving these issues will improve a website’s SEO.
Semrush’s content analyzing feature tells you how well your content is performing on your website. This incredible tool measures backlinks, keyword rankings, social shares, and Google Analytics data such as sessions and bounce rate.
Simply put backlink audit is the evaluation of all links pointing to your website. This simply means you need to find them, that is find the bad and the good ones and develop the right strategies to deal with them.