From entry-level digital marketing jobs to core contract-based digital marketing positions for industries and individuals, the profession has become one of the most selling careers of our time.
According to Forbes, in its 25 most Paying Jobs in America, an IT Manager earns a Median Based Salary of about $102,969 per annum with over 5000 yearly job opening.
These statistics suggest the future of Information Technology and a new hope that every developing nation must embrace.
To harness these key career opportunities, you need to acquire the essential skills needed to manipulate the competition in your favour.
In this post, however, you are going to learn a few skills needed to make you one expert whose job security is guaranteed for the next two decades.
To succeed in explaining these job positions, you need to avoid some distractions that may arise from what you already know about digital marketing and career positions around similar skills. The reason is that a lot has changed in the industry.
And to stand a better chance of winning corporate recognition, there are quite many skills that should be evident in your goals and achievements.
Without boring anyone with the technical details of digital marketing, this article is channelled on the core skills needed to help you stand out as a digital marketing manager whose job will immensely benefit the company and, of course, help you pay some bills.
First and foremost, you need to understand what the job entails, the specifications, and a few challenges. On this note, we define digital marketing and digital marketing jobs in our language but from a broad perspective of the new industry.
What is Digital Marketing?
Just like the terms suggest, marketing has shifted from traditional methods to the internet and information aided techniques. On that note, some platforms and methods help a wider range of prospects, and customers know about products, services, and ideologies.
So, digital marketing is a broad field that involves the use of information systems (computer graphics, texts, videos, internet such as email marketing, social media, websites, etc.) in creating brand awareness.
For instance, using social media to promote and inform users about products, services, and or an idea, etc. are all considered digital marketing.
Because a great percentage of young people make use of the internet, the other paid media such as radio, television, and papers are gradually going into extinction and the demands for digital expertise are on the increase.
Having known the meaning of digital marketing, it is also wise to learn those skills that can help you attract the right and well-paid digital marketing job from any industry around the world.
Jobs as digital marketers can be more demanding than popularly seen but it’s considered one of the best modern skills with higher earning values.
The ease or demands of the job is largely dependent on several factors which are not unconnected with the company’s size, nature of offerings, and working environments.
From a digital marketing manager, on the other hand, there are key expectations that must be satisfied for productive engagement.
The inability to comprehend these demands may make or mar the reputation of the concerned brand and even jeopardize the objectives of the entire system.
Beyond jobs, a digital marketer is a brand ambassador whose work is expected to yield to as many brand advocates as possible.
These results are also expected to be effective within the shortest possible time, and as a list, here are the key strengths of a good marketer:
Understanding the brand in question is a key skill that every marketer must harness for effective leads. Knowing the technicality of digital marketing job positions is not enough, studying the business architecture, products and services are more important.
For instance, being employed as a digital marketer for an organization, the key strength of the position should not be based on the certifications and the things you already know about digital marketing; but on the tactics, you can apply with regards to the nature of the business you are marketing.
In other words, your employer wants to hear how much you know about their offerings and what digital marketing strategies you have in place, for their business success. However, this leads us to another important attribute of a digital marketing manager.
Search engine algorithms change more often than the sale policies in your countries, this is why you need to be in absolute alignment with the trends as a digital marketer.
There is nothing as boring as going through a software license but that case should not be the same with digital marketers, owing to the need to master the minds of the platform makers.
For instance, social media make changes too (from their applications to the site functionalities). To keep your job against time, a digital marketer is expected to be up to date with all the tools and platforms in question.
There are different prospects for different offerings. As a digital marketer, the dominant behaviours of my clients hover around sales and the need for more sales.
They don’t care about my personality more than they care about my proofs; and in that case, I strive to help them make more sales and become more visible through web tools.
A customer who goes for fashion products has a different view of the maker, the fashion brand, and people’s views.
Understanding your position as a brand ambassador is not respected in working from the background and implementing search magic; you have to show up.
Hacking through a brand’s customer insight is a tough task throughout the history of digital marketing jobs anywhere in the world, but art that distinguishes real enthusiasts from mere professionals.
The web itself is dynamic and from my explanation of Brand Awareness, the customers’ insight and Digital trends, it is crucial to note that the ability to change strategies, make differences and reposition for new audiences is mandatory.
Last few months, Google launched a new search Algorithm that affected over 60% of already existing web content.
If you are a digital marketer that is faced with such a pandemic, your ability to reposition contents to align might be very daunting but necessary.
From the interview times, probation, and actual working days, the employee is expected to exhibit reasonable expertise in the above requirements and be able to produce tangible results for the organization.
How to Apply for Digital Marketing Jobs
The mode of job hunting has changed and it is one of the effects of the recent digital revolution. Every company (manufacturing or sales) requires a serving digital marketer.
This is one of the most needed positions in any startup, existing and recovering business around the world, but the ways these potential employers search for the right candidates do not depicts the traditional methods of sourcing for employers.
You don’t search for these digital marketing jobs, but they locate you. As a digital marketing expert, you must be found in the art of digital marketing.
Currently, JobReaders (as a digital marketing brand) serves more than 20 businesses, judging from the time of making this post.
Why? Because we have been very effective in promoting and marketing our contents and services-this shows that the employers are watching you.
From the day you made the groundbreaking post with your digital certification on social media, to the nature of the content (values) you dish out daily, you are already being interviewed.
To there is no better way to apply for a digital marketing job than in practising digital marketing.
First, get digital marketing training, choose a marketing platform, keep engaging your targetted audience. But nothing stops you from writing companies and firms that align with your angle of digital expertise.
Online Courses: One of the best ways of becoming a digital marketer is by seating for short courses online, from institutions that are dedicated to training digital experts.
Some digital marketing job(s) requirements entail certification from any of these reputable institutions.
A Blog to Bank: Blog to Bank is a digital marketing course that is designed to cover marketing areas such as Blogging, Email marketing, and content management.
Its recommendation is influenced by our contributions to developing the teaching modules and contents for proper brand showcase and content monetization, through blogging.