10 Best Email Marketing Software to Grow your Business in 2021

To grow your business stress-free, these great email marketing software and marketing automation platforms will help you 10x your sales. In some cases, boost your sales to up to 100 times the original scale.

Be it your own products or services, affiliate products or clients projects – email marketing helps you be in touch and keep automated sales without losing contacts.

These methods have been proven by millions of businesses around the world who utilize the automation features – email marketing help businesses deliver products and services to prospects and as well, convert them into paying customers.

In this post, we will examine some of the features, peculiarities and differences of top email marketing software – and how these features can transform your business.

Now, before we get started, quickly go through what we said about how you can avoid missing important emails here – this is if you care to start receiving important guides and opportunities from the best platforms.

A very pertinent question, however, is how to generate these emails – from customers, clients and prospects. The process is called lead generation.

To generate leads, one can integrate the signup forms on blogs, sales pages, social media etc. and encourage users to signup if they care to be receiving updates. Upon signup, these users will be saved as a contact in your list.

This is because they are responsible for making sure that your email gets delivered. However, if you are not careful in choosing the right software you may end up spending much money on features and still have terrible email deliverability.

In choosing an email marketing software there are quite a couple of factors to look into, and some of them include:

Deliverability

The ability of your emails to get to all the audience without landing into span boxes or not even delivered at all. You can also encourage your audience to avoid missing important emails from you or other brands.

List Management:

When user’s signup from different forms and links, the email marketing software have to manage these contacts very effectively and its goals beyond saving the contacts.

For example, when a user signs up with a wrong email the systems try reaching this person whose address is real but all messages sent to it return for an unknown reason? We call these two categories of contacts hard bounces and soft bounces respectively.

The email service provider (ESP) needs to detect errors like these and be able to delete such contacts.

Also, the software must provide customization options for users to get notifications of the latest changes in their list (e.g., opt-outs) get reflected in their lists automatically.

List Segmentation

Good email marketing software deploys the divide-and-conquer algorithm in programming. This method helps solve a complex problem by breaking it progressively into smaller pieces, identifying different groups of customers (i.e., segmenting them) in a contact list.

With this manner of segmentation, the system can then target those groups with specific customized promotional emails to achieve their goals.

A good email marketing system should be able to give users the ability to segment their list (contact) based on their behaviours and needs, and here is a list of some of the popular traits:

  • Age
  • Purchasing preferences
  • Gender
  • Devices or browsers that recipients use
  • Click-through rates
  • Recipient’s location
  • Email client etc.

Third-Party Integration

One of the things that truly make email software more powerful is its ability to integrate with external software.

These needs are more pronounced among those users that make use of e-commerce platforms like Magento or WooCommerce.

Email marketing providers worthy of respect should be able to provide users with this feature that enables them to connect with those of other software by providing corresponding extensions or APIs.

Just so that you can get the point, an email system like SendGrid offers its users connected to over 1,500 apps, including Facebook, Google Sheets, and BigCommerce.

Quality Reporting

Detailed analytic and reporting is very important for email users (business owners) who intends to reach out to a vast audience (customers and clients).

Data is very essential in this nature of business – and not knowing if your campaign is being effective or not can be described as a wink in the dark.

For this reason, a good ESP must provide detailed analytics and reporting tools to the managers (users). This means that from your dashboard as a user, you should be able to see at least a good number of metrics such as:

  • Actions that contact perform
  • Time Spent reading emails
  • What they click on the emails
  • The nature of devices they use
  • Gender that engages more etc.

Autoresponder is the email marketing feature that helps you schedule emails that a subscriber starts getting to a certain number of days, weeks and months without you manually sending them again.

Top email marketing Software like Getresponse, Sendinblue, Mailchimp, etc. do offer, to a great extent, some level of autoresponder feature. However, they have their own differences and what sets the pace is the level of complexity of this function.

Uses of Autoresponder features include but are not limited to:

  • Sending important messages to subscribers
  • Moving leads along the marketing funnel
  • Sending customized messages to specific segments of your email list
  • Generate income by driving engagement and upsells

With this feature, sell configured, you will keep marketing your products and making sales even as you sleep.

There may be no single email marketing software out there that will rank 100% for all these amazing features, but making the right choice to get the best is very important for any business that wants to reach more prospects, get more customers and clients.

Constant Contact

This platform is ranked first due to its ability to adapt to a wide range of users, from long-term users to newcomers in the field of email marketing for business.

Constant contact enables you to easily manage your email list, contacts, the marketing calendar, and other important information.

Every account includes built-in social media sharing tools, lists, segmentation, easy tracking, and unlimited emails, and integration with Facebook Ads.

In addition, constant contact offers several advantages, one of which is automation. You can set up an ad campaign and initiate welcome emails for new subscribers according to their behaviours or action.

Constant Contact also offers email marketing for e-commerce tools to assist your online store growth.

Pricing

Constant Contact offers a free one-month trial. Pricing begins at $20 per month for 0 – 500 subscribers, with the highest pricing at $125 per month for 5001 to 10,000 subscribers.

Sendinblue

Sendinblue is a full-fledged affiliate marketing software with key features such as a shared inbox that ensures you never lose track of your customer email history, 60+ representative email templates, CRM built-in, SMS and chat built-in, contact segmentation that makes your emails more meaningful by sending tailored messages to smaller groups of contacts,.

Their free plan allows you to send up to 300 emails per day, but please keep in mind that all of your emails will be branded with their logo.

Pricing

Pricing for up to 10, 000 emails at $25 per month.

Hubspot

Hubspot is a well-known email marketing software. To begin its email marketing service is for free. It also includes a plethora of power full automation feature that targets to help businesses grow.

Hubspot provides an excellent email marketing solution. It does not anticipate that you will collect all of your leads on your own. Instead, it employs powerful lead capture techniques to assist you, and you can obtain this source for free.

Hubspot is an enormously popular tool aimed primarily at small businesses. It is an inbound marketing and sales software that helps companies attract visitors, convert leads and close customers.

The true value of any email marketing tool lies in the contact process for you, which Hubspot accomplishes through workflow, an automated set of marketing or sales actions that execute based on the start of a condition.

Pricing

Hubspot offers three pricing plans: starter ($50 per month), basic ($200 per month), pro ($800 per month), and enterprise ($2,400 per month).

Also, be reminded that Hubspot offers a free plan that includes email creation, sending, and tracking. However, more advanced features will not be available, but it is a great way to preview and use the system.

Convertkit

ConvertKit is an advanced email marketing platform designed for professional bloggers, authors, marketers, or business owners. It is simple to use and extremely powerful.

ConvertKit’s distinguishing feature is the ability to easily offer content upgrades and incentives via email signup forms.

However, their platform focuses more on engaging and nurturing your audience through landing pages, e-commerce platforms, and membership sites, such as Woocommerce, PayPal, Stripe, and WordPress.

ConvertKit allows you to easily divide your subscribers into those who are interested and who have already purchased.

ConvertKit is ideal for sending short emails with neat formatting. There are no complicated designs or distracting elements in this design.

Pricing

ConvertKit provides a 14-day free trial. The pricing starts at $29 per month. They also have a 30-day money-back guarantee. 1,000–3,000 subscribers pay $49 per month, while 3,000–5,000 subscribers pay $79 per month.

Aweber

Aweber is an email marketing service that is dependable and reasonably priced. It is regarded as one of the world’s oldest and most popular email marketing service providers.

Aweber eye-catching email template designs are ideal for both non-profits and businesses. Furthermore, its customer service and people-first approach set it apart from the competition.

Your choice has got a right to entry in accordance to ready to use a/b testing, list management autoresponder, HTML email templates as well as detailed email tracking. Not leaving the live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials are all available as Aweber support options.

Pricing

Aweber provides a limited-time free plan for up to 500 subscribers Following that, their pricing begins at $19 per month, with the largest plan for 10,001 – 25,000 Subscribers — $149 per month.

GetResponse

GetResponse is a dependable email marketing service with marketing automation capabilities aimed at small to medium-sized businesses.

GetResponse includes many advanced features aimed at brand expansion. That has got you covered with everything from A/B testing to an extensive analytics tool that tracks the effectiveness of email marketing.

GetResponse has made some improvements, including web push notifications and email chats.

It has also enhanced automation workflows and increased SMS text marketing.

In addition, there is a renewed emphasis on integrating with third-party e-commerce platforms. All of this adds up to MakeGetResponse being a noteworthy option.

GetResponse is one of the best options for engaging and converting your audience into customers.

Autofunnel is a standout tool provided by GetResponse. It can be used to build funnels for sales, leads, webinars, and other purposes. Autofunnel is completely automated and simple to use.

Pricing

GetResponse email marketing price list includes

Basic — Prices start at $15 per month.

Plus — starting at $49 per month.

Professional starts at $99 per month.

Start Using Getresponse

Getresponse gives you a free trial, to master the platform and start sending emails to your contacts. Use the SignUp button below to get started.

Drip

The majority of most email marketing software are most times similar. However, drip is not. It was built purposely for marketers and certain small businesses. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.

Support options at drip include live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation.

Even though drip is expensive, I believe drip is one of the best email marketing platforms for eCommerce websites and business owners who want more advanced features to maximize their marketing effort.

Drip’s key features include; conversion tracking dashboard in imitation of track performance, assistance in developing personalized email, a magnificent technique in engaging and encouraging users through email, sophisticated segmentation, creating a customized point system based on your user’s actions to rate their lead strength.

Pricing

Pricing for drip email marketing services.

Pricing is grounded on the number of customers that you have in your account. All plans come with the same features and benefits.

Their least price starts at $19 per month for 1 – 500 subscribers and ends at 6,001 – 7,000 subscribers at $109 per month.

Omnisend

Connecting with your customers is one of the most important things you can do as a business owner. Software like omniscient simplifies the art of connecting with clients by following them on a specific schedule.

Omnisend provides plenty of email templates and an intuitive drag and drops email editor, this makes creating professional-looking email a breeze.

Omnisend customer services are repeatedly excellent, this software works so well and makes it easy to convert a client into repeat customers with amazing features ranging from landing pages to advanced segmentation for eCommerce brands.

Pricing

Omnisend offers a free plan with up to 1,500 emails and paid plans includes.

Standard – accommodates 1,500 emails for $16 per month but comes with more advanced features than the free plans.

Pro plan – also accommodates 1,500 emails for $16 per month. It comes with more sophisticated features than the standard plan.

Take note; this is based on a contact list of 500. If you have more, the prices will increase.

Moosend

Moosend offers email marketing solutions which are compatible with both beginners and seasoned pros in the email marketing field.

One favourite feature about Moosend is its eCommerce Artificial Intelligence. It leverages machine learning and collaborative filtering to target customers with a product they might like based on the shopping habits of similar customers. No other email marketing service do this.

Moosend manages multiple email campaigns and mail lists, as well as newsletters created on a built-in campaign editor, its system, and automation tools, which will most certainly give you a brilliant head start.

Moosend does all tasks expected from it without any hassles, it has a great free plan, and it is one of the rare email marketing tools that doesn’t brand itself in every email you send under the free package. It also possesses a very intuitive template builder.

The email marketing setup logically works through the process.

Landing pages, campaign email builder, mail sender verification with DNS text record, importing email list, and segmentation.

Pricing

Their premium plans start at $8 per month, enterprise plan – custom pricing.

Mailer Lite

Mailer Lite is specifically for small to mid-sized businesses and users seeking affordable but powerful email marketing software.

The drag and drop editor as well as landing page and forms builder make mailer lite one beginner-friendly tool.

Email and chat supports are great, and the mailer team speaks different languages however they are also video tutorials and are extensively knowledge-based.

Mailer lite is trusted by 600, 000 users around the world, this email marketing platform aims to help freelancers and small medium-sized businesses enjoy email marketing perks at affordable costs.

Among mailer lite’s main strengths are its ease of use beautiful email and newsletter designs and excellent customer support.

Pricing

Here are the pricing plans

One month free up to 1,000 subscribers up to 12,000 emails per month with unlimited features.

$10 per month ($84 per year) up to 1,000 subscriber’s unlimited emails per month and access to all features, with the top plan of 5,001 to 10,000 subscribers offers unlimited emails per month and access to all features at $50 per month and ($420 per year).

How do you intend to scale up? How do you intend to attract new clients? How do you intend to communicate with your customers when you do not patronize an email marketing platform to make communication deliverability easy and more professional?

Final Thoughts

How do you intend to scale up?

How do you intend to attract new clients?

How do you intend to communicate with your customers when you do not patronize an email marketing platform to make communication deliverability easy and more professional?

If you desire to reach more prospects, keep your already existing customers and keep making more sales – then email marketing is one platform that you should never ignore.

Help us get your thought. Feel free to leave a comment