Blog planning is very important for any kind of business, it helps you understand who comes to your blog, how you can monetize your content and how to remain in business.
There are no problems for not planning your blog, so far you can learn from your mistakes such as wasting of money, time and doing the wrong thing for a long time.
However, if your intent to scale your business, or make a business out of just blogging then you need to adhere to all of the important considerations.
Else, you will end up with the following mess that help blogging ideas crumble:
Plagiarism: That is a situation when an acclaimed blogger ends up copying everything on existing blog – and don’t add value or improve the already existing ideas.
In worst cases don’t even attempt to credit the original author(S) after manipulation. Such copying has an element of similarity in it, and should not be considered as your blogging strategy.
While starting up blogs you easily find yourself in these mess, but now that you’ve known, let us help you avoid these mistakes by learning how to create a blog post that rank without copying.
However, Asad Shehzad, an experienced SEO blogger, has this to say about the effect of plagiarism on your weblog and how to avoid them. We found it straight-to-point and honest about the subject matter.
Waste of Time and Resources: It is a proven experience that from the first one month of setting up a blog, it can earn as much as any target can be followed with effective strategy.
There is no limitation placed on how much you can earn from your blogs. Sith the wrong blogging ideas and planning one cannot scale through the average.
If you want to start a new blogging business or intent to revamp an existing blog that is not yielding result, you need to follow defined blogging strategies for content creation, promotion and monetization.
When you fail to make such important plans that matter, or learn what you are supposed to learn about blogging before investing your money – you may end up wasting the money, time and some other resources.
It is also important that you desist from offer that make blogging look so cheap and inexpensive.
If you’ve got to succeed as a blogger, you must learn where to invest your money (the right plugins to use free or premium, the content sources that are not free, the right SEO tool, content research etc.)
Another important consideration that will help you save some time and money is to understand your audience – also be able draft an effective monetization strategy.
A blog that doesn’t help you make more money is practically dead.
Because you’ve read and followed up till this stage, I am convinced that you need to setup a blog that will also help you generate usable cash.
It is very important to understand the right tools, platforms, niches and other blogging factors before setting up one.
But if you have already set up a blog your planning may include restructuring contents types, touching the frequency of publishing, targeting a better audience size and lots more.
This is a question you need to start answering by asking “who am I?”
If you can identify your strengths (information you have that will be of value to others) you already have a nice. On the other end, you can discover what you can easily learn, what you can teach or just your passion.
A blog can come from fashion, food, instrumentals, academic tutorials, travel experiences, relationship guides etc.
There is no content that does not have monetization potentials. In other words, you can make money from any blog content since it serves value to the audience.
Inasmuch as some blogging contents tend to be more lucrative than some others, there is no content that cannot be monetized.
And in our subsequent blogging tutorials, you will really learn more about content monetization.
Read More: 5 Proven Ways you Can Make Money Blogging
Plan your Blogging Niche
A blog niche can be likened to a business type. Blogs with news content are of new niche; those with predominately Fashion content are of fashion nice, and so on.
However, before heading to the definition of niche and blogging niche here are some quick tips before choosing a niche:
- Choose a niche that you understand or passionate about
- Make your niche choice as broad as possible
- Be specific with an audience (Write for a specific audience)
A niche is a specialized segment of the market for a particular kind of product or service. And a blogging niche is the specific market area where your blog topics will come from.
We have Micro and Macro niches, and I will explain this with an instance.
Jobreaders.org is a career website that publishes from a broad perspective (skills, jobs, scholarships and business grants). It is a typical Macro Blogging niche.
If a blog should focus on, let’s say, undergraduate scholarships, it may be considered a micro-niche in that it is more specific to undergraduate students.
Both Micro niche blogs and macros niche blogs can be designed to either sever a broad or limited audience.
When you narrow Jobreaders.org down to only create contents that serve an audience in Chicago, it will no longer enjoy the benefits of a broad audience category.
A blog from a narrow niche, let’s say undergraduate scholarship; can target a global audience with a broad scope.
In this case, it is important to organize various contents under a niche to reach a wider audience.
So, while choosing a blogging nice endeavour to stick to the best practices that will help you discover more opportunities to satisfy a micro audience in a very broad capacity.
Choose your Blogging Platform
There is no need to stress so much on this point; WordPress is the most used blogging platform at the time of preparing this tutorial.
Is WordPress the best content management system so far? Yes. There is none close to WordPress in terms of robust nature and might.
You can build any kind of website with WordPress. It is an open-source content management software with thousands of plugins designed to make work much easier for even a web novice.
If you don’t want to waste so much time designing and managing your blog contents, WordPress and its numerous plugins have your back.
Chose your Blog Name
At this point, you have to reflect one more time – on your blogging goals.
If you have answered the first question here, the name of your blogs should reflect on the business type you chose to blog about.
For instance, the blog techcrunch.com is a global brand that blog around technology and its reviews (phones, software, laptops, apps, plugins etc.)
The name totally reflects the purpose. So, while making plans, you should also consider creating rooms for a broad reach and future expansion.
You can choose a blog name from the name of your already existing business – it is also ideal for blogs designed for the purpose of boosting brand awareness, selling of services and products (own products and affiliate products).
You can narrow your content to a particular micro-niche, different, single but broad niche.
It is recommended that you choose a well-defined single niche with a broad audience instead of touching every piece of information inside one blog.
Choose a nice Hosting Company
For your blog to stand out and be able to generate revenue you’ll need to invest in some great tools and platforms.
Content is king but the written contents alone cannot deliver a blog.
The Hosting platform, the keyword research strategies, the marketing styles and capacity etc. all have a stake.
To choose a better hosting plan, here are what we suggest:
3 Major Factors to Consider While Choosing a Hosting Plan
To ensure that your blog translates to your ideas, businesses and general goals, you must make the right choices now.
There are so many other factors to consider while making the choice of blogging and hosting.
However, based on experience, web surveys and general observations we decide to keep our recommendations brief and classified based on how important it is to blogging.
The average time a website stays up for a given time. This answers questions like in 10 hours, how many hours can my site be down? How many possible downtimes in one day, week or year.
So, it is important that you choose a hosting plan that can guarantee your time uptimes – so that people will get your site when they search or decide to visit.
Some sluggish websites are a result of poor hosting facilities. If you desire to have a website where users will never feel stranded then you’ve got to choose a better hosting plan.
If not, it will frustrate your efforts when so many people start accessing your website – there are several blogging shortcomings that are better prevented.
This is the third most critical aspect of any web-based service. We have tested several hosting platforms and engaged their support team on several challenges.
Even as much as global brands are working hard to ensure responsive support, some customer care services are so poor that you may not love to come back again.
Mentioning those hosting plans is, of course, beyond the scope of this tutorial, but we have some cool recommendations.
Those hosting plans have been used for years and still rank in their offers and support.
For hosting, we have two recommendations for two situations.
Bluehost: This is considered one of the best hosting plans in the world for ease of use. Its WordPress installation is very simple.
But it is relatively more expensive than the second option in our list of hosting recommendations. It is both a domain name provider and also a hosting company.
Read More: How to Set Up a Blog With Bluehost in 5 Minutes
Namecheap: This is another great alternative for new bloggers who are on a budget. Namecheap is also a domain name and hosting provider.
So, with just a few simple clicks you are on your way to having a full set WordPress site (I mean in minutes).
Read More: How to Set up a Blog From Scratch Using WordPress and Namecheap
Plan for your Continuity
In blogging, content is king – there are needs for more new content, updates on the already existing content, the building of backlinks and so many others.
You need to plan how your blog contents will keep coming.
You also need to plan how to ensure you rank, drive traffic to your websites and remain relevant online.
Plan for everything that is needed to make a successful blog.
Failure to consider these factors may need to fatigue along the line because you may get tired when there is no cash flow.
A good blog is expected to start generating revenue from the first three months – if there is a working strategy.
Ensure a Consistent Content Flow: In fact, to be sure you can create that particular logging content I recommend you start by creating up to five (5) topics even before setting up a blog.
These five blog posts should follow the previous suggestions we made in a tutorial: How to Publish a Blog Post on WordPress ( To Rank and Sell)
Kick Off the Blogging
By this time, it is assumed that you’ve understood blogging and are good to go.
Follow these detailed tutorials designed with step-by-step procedures of how to set up and grow a blog:
1. How to Set Up a Blog With Bluehost in 5 Minutes
2. How to Set up a Blog From Scratch Using WordPress and Namecheap
3. How to Publish a Blog Post on WordPress ( To Rank and Sell)
4. 5 Proven Ways you can Make Money Blogging
5. 5 Most Effective Ways To Secure Your Blog.
6. 9 Most lucrative Digital Skills and online businesses (7 Figure Blueprint)
Create a Marketing Plan
A blog without publicity is an abandoned investment – for search engines to discover your content and help you generate organic traffic, months and months will go.
Blog advertising is one of the factors that hasten search engine ranking that will guarantee traffic on your website, boost chances of approval for ads, ensure easy selling of affiliate and owned products and services.
Here are several ways you can promote your blog to generate traffic, increase ranking scores and help you make more money.
Social Media: Your blog should have pages across major social media networks where your target audience are. You can also spend on social media advertising.
Email Marketing: Encourage your readers to sign up for your Email Newsletter. Segment your email contacts properly and send the recommended weekly email updates.
It can help you build a community of similar interest, sell more products and services and also impact search algorithms and generate massive traffic from Search Engine.
Onpage Optimization: Our Previous post on How to Create a Blog Content that Win ( Rank and Sell) has everything you need to know about optimizing a blog to become visible to the search engines.
At this point, I believe that you’ve learnt a few things that will help you make important plans and considerations before setting off to start a new blog.
If you have an already existing business then you can still consider re-examination over your blogging goals, methods and results.
Meanwhile, if you can follow the guides here, and make quality blogs posts – you are one step away from being a successful blogger.
Valentine Nnanyere is the founder and lead instructor at Jobreaders.org, an e-Learning community that focuses on technology, profitable skills, and high-quality knowledge sharing. Nnanyere is a digital marketing consultant, website/software developer, and new media advertiser with an undiluted interest in spreading high-income knowledge and career opportunities. For business, inquiries, support and partnership, kindly mail [email protected]