Choosing a Blogging Niche

We started off by explaining some of the types of blogs and also highlighted the fact that a blog is characterized by the nature of its contents. On the other hand, a blog niche is a specific topic around which you write or create content.

For instance, fashion is a blog niche, but we can go further to specialize in kids’ fashion. It means the nice is kids’ fashion and the primary content of the blog will be all about fashion for kids.

There are broad blog niches and narrow blog niches. We advise that when setting up a new blog, owners should target specific areas and also ensure it is broad enough.

Another example is education. This is a very broad blogging niche, but one can decide to focus on scholarships for undergraduate students.

When you look at this niche, it seems very narrow (because it is all for undergraduates only), but taking into consideration the number of undergraduates around the world, it is very broad yet specific to a well-defined audience.

Choosing a blogging niche starts with the big I (the motive behind the practice). If you can clearly answer the question, “Why do I need a blog?”, then we are some steps ahead of the exercise. And I’ll recommend that you get a piece of paper to follow up with this routine.

Align with your company or business

We have different reasons for setting up blogs, and if you already have an existing business, chances are that you may love to liken your blog to your business name.

Successful blogs are measured by their value (quality of content), but it is very important to consider the impact of naming.

A domain name can be coined from the business name, to be memorable enough and align with the content of the intended blog.

What would be an ideal blog name (domain name) for a business whose name is Okeke and Sons Electronics? [Assuming he plans to blog about electronics and services]

A student suggested www.okekesonelectronics.com.

Even though this may not fully align with several laws of choosing a domain name, it is fair enough and right here, you will learn how to get started.

Obey the Domain Rules


a) Select a suitable domain extension (such as.com,.org,.biz, and so on).

b) Avoid the use of hyphens (“-“) or other special characters in the name.

c) A domain name should be memorable and easy to remember.

d) A domain name should reflect the blog’s content.

There are different other guidelines for choosing the right domain for your blog and it has to start with your intention as explained above.

What is Your Passion or Inclination?

Authenticity is a vital factor for business success, and your readers will immediately draw a judgment as to whether your blog is authentic or not.

Obviously, increasing the quality of your content, your writing, and your editorial control will help make things a lot easier, but all of that is secondary to writing with an authentic voice.

Being authentic will bring about the ability to convey sufficient passion and interest in a particular subject or market.

Starting off a blogging business from your areas of passion, professional interest, or existing business is a sure way to remain on track and demonstrate authority.

What about the coin?

Making money is never left out of the equation of things you need to consider.

While choosing any business niche, you need to explore strategies that will generate income, and looking at the various types of blogging, the size of the audience is a yardstick.

You need to choose a niche with products and services that lots of people will be willing to pay for.

According to WPbeginner (a widely respected blog hub), personal finance, lifestyle, business/marketing, technology/gaming, travel, education, crafts, etc. made it to the list of best blogging niches in the world. You can also investigate your business niche to forecast your chances of generating long-term revenue from your content.

Be specific

Obviously, you don’t want to create a blog that tries to be everything to everyone. However, you also don’t want to so laser focus on your niche that only a handful of people will ever take an interest in it.

This also lowers the chance of you struggling to find new content to produce.

What are your goals?

When starting a new blog, it is very critical to keep the blog niche fairly broad so that you will have the freedom to expand your target audience without totally re-branding.

Having answered the questions above, the next step is to further research on that particular topic.

This research type is known as keyword analysis, and in the section below, you will learn how to drive traffic to your blogs and how to target people who already need what you sell.